Your partner in good times.
Fresh Bub was created to help parents nourish their babies with real, balanced food made with care, not compromise. Born from science and driven by heart, Fresh Bub bridges the gap between convenience and quality, giving parents peace of mind and little ones the best start in life.
Brand StoryTo make fresh, nutritionist-developed baby meals accessible, trustworthy, and easy for busy parents. Helping every bub build healthy eating habits from their very first bites.
MissionScope of workBrand Strategy
Brand Naming
Brand Identity
Packaging Design
Copywriting
Creative Direction
Spacial Design
Print & Digital Brand Collateral
Print & Digital Marketing Collateral
Social Media Design
Animation
IndustryHospitality
LocationBendigo, VIC, Australia
We created a brand story based on a brand hero, Whitby. Whitby is a larger-than-life character, a person of many hats if you will. Whitby is the venue, Whitby is the staff. Whitby encompasses all that is hospitable. The new name plays on the idea of old school cool (in name, years of service and professionalism) meets playfulness and approachable friendliness. Whitby is your partner in good times.
The substantial part of the key visual is the illustrations and a pronounced, "alter-ego" colour palette. More on that shortly. Influences from past design trends with a modern twist add a touch of nostalgia. It feels familiar, homely and approachable.
As a result, Whitby gets a retro, yet playful and funky character which makes your new brand not only stand out from the local competition but set it years ahead.
Our Approach
