Bobby Mac is a full-service creative design studio based in Melbourne, for brands ready to bloom. Led by creative director, Hayley McMurray.

Through imaginative and insightful design, we make it possible for brands like yours to pursue their purpose, step into their potential, and have a bigger impact in the world.

A Note From Hayley

In my 10+ year journey from solo freelance graphic designer to Bobby Mac boss lady, I’ve grown a lot. But my north star hasn't changed—I'm still about building brands that matter. They’re the kind of brands you fall in love with for their personality, soul and substance.

As a designer, I obsess over detail, but not until the big picture is clear. Building a memorable brand takes strategy, insight and intention. Pretty colours alone won't cut it.

In our creative studio, I stay connected to every client project. Honestly, I don't want to ever get off the tools (tried that—was miserable). So if you choose to work with Bobby Mac, I'll be your primary go-to for design chats and be on your case, asking alllll of the questions to dig just a little (or a lot) deeper into why you do what you do.

I can't wait to learn more about you and help your brand bloom.

Our Clients

Dirt.
TOM Organic
Adairs
Sukin
EcoNaps
Drool by Dr Chris Brown
GAIA
Tooshies
Lancôme Australia
Flowers Across
Farn The Label

Garden State Hotel
The Peaceful Skin Co.
J’Adore Botanique
E3Live Superfoods
The Boardwalk Bendigo
Motsi Living
Amaze
Good Talent
Mirosuna
With Hart
E45

Our Services

Industry sectors we have worked with but aren’t limited to are: Beauty, Retail, Fashion, Health & Wellness, Food & Beverage, Not-for-Profit, Medical, Education, Service, Technology, Design & Architecture, Tourism, Business & Service.

The Brains

  • Brand Strategy
    Brand Auditing

  • Art Direction
    Brand Identity
    Creative Direction
    Brand & Product Naming

The Beauty

  • Brand Identity
    Packaging Design
    Illustration
    Iconography
    Website Design
    Print & Publishing Design
    Spacial & Wayfinding
    Brand Guidelines

  • Animation
    Motion Graphics
    Photography
    Videography
    Illustration
    Music Production
    Sound Design
    Social Content

  • Signage & Wayfinding
    Environmental & Spacial Design
    Exhibition Design
    Product Launches
    Special Events
    Styling & Theming
    Brand Experiences & Activation

Our Design Approach

  • Every angle, image and colour has a purpose. The end result not only looks beautiful, but it’s made with the vision to add value to your business for years to come.

  • Your story is unique – your brand should be too. So we add personal touches like hand-lettering, illustration or pattern to help your brand stand out and feel completely you.

  • Nothing erodes customer trust like seeing clumsy and contradictory design elements everywhere. As a multidisciplinary design studio, we won’t let that happen to you.

Our Team

We are a hybrid team of wonderfully driven, passionate and talented people working globally from all over Australia.

Here at BobbyMac, we are all about empowering and collaborating with freelance professionals to form a remote workforce that supports and embodies work-life balance. We love collaborating with photographers, copywriters, and marketing gurus just to name a few. We want nothing more than to share the sense of self-sustaining accomplishment of running a successful business with others as we have done.

What's with the name BobbyMac?
Hover to reveal.

  • "Not enough can be said about Hayley’s talent. I engaged BobbyMac for a new salon menu, website redesign and logo rebrand for my business. What they delivered went beyond expectations. The design is fresh and on-point with my brief. Hayley knows how to read her clients and how to let her creative energy come up, all while guiding you gently through the process at each stage of your design project. She is creative, imaginative, professional, timely, kind and personable. I couldn't recommend Hayley and the BobbyMac Design Studio enough!”

    Lindy Bekerman, The Peaceful Skin Co.

  • “Hayley is one of the most amazing people I have worked with as a person and as a designer. She is extremely talented and has such a great attitude. Hayley and her team always goes above and beyond to produce work that is unique, thoughtful and considered. I have given BobbyMac job after job, and they always deliver perfectly each time. I couldn't speak more highly of Hayley! Thanks for all your support and great work!”

    Sally Kellet, Mirosuna