Bobby Mac is a full-service creative design studio based in Melbourne, for brands ready to bloom. Led by creative director, Hayley McMurray.
Through imaginative and insightful design, we make it possible for brands like yours to pursue their purpose, step into their potential, and have a bigger impact in the world.
A Note From Hayley
In my 10+ year journey from solo freelance graphic designer to Bobby Mac boss lady, I’ve grown a lot. But my north star hasn't changed—I'm still about building brands that matter. They’re the kind of brands you fall in love with for their personality, soul and substance.
As a designer, I obsess over detail, but not until the big picture is clear. Building a memorable brand takes strategy, insight and intention. Pretty colours alone won't cut it.
In our creative studio, I stay connected to every client project. Honestly, I don't want to ever get off the tools (tried that—was miserable). So if you choose to work with Bobby Mac, I'll be your primary go-to for design chats and be on your case, asking alllll of the questions to dig just a little (or a lot) deeper into why you do what you do.
I can't wait to learn more about you and help your brand bloom.
Our Clients
Dirt.
TOM Organic
Adairs
Sukin
EcoNaps
Drool by Dr Chris Brown
GAIA
Tooshies
Lancôme Australia
Flowers Across
Farn The Label
Garden State Hotel
The Peaceful Skin Co.
J’Adore Botanique
E3Live Superfoods
The Boardwalk Bendigo
Motsi Living
Amaze
Good Talent
Mirosuna
With Hart
E45
Our Services
Industry sectors we have worked with but aren’t limited to are: Beauty, Retail, Fashion, Health & Wellness, Food & Beverage, Not-for-Profit, Medical, Education, Service, Technology, Design & Architecture, Tourism, Business & Service.
The Brains
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Brand Strategy
Brand Auditing -
Art Direction
Brand Identity
Creative Direction
Brand & Product Naming
The Beauty
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Brand Identity
Packaging Design
Illustration
Iconography
Website Design
Print & Publishing Design
Spacial & Wayfinding
Brand Guidelines -
Animation
Motion Graphics
Photography
Videography
Illustration
Music Production
Sound Design
Social Content -
Signage & Wayfinding
Environmental & Spacial Design
Exhibition Design
Product Launches
Special Events
Styling & Theming
Brand Experiences & Activation
Our Design Approach
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Every angle, image and colour has a purpose. The end result not only looks beautiful, but it’s made with the vision to add value to your business for years to come.
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Your story is unique – your brand should be too. So we add personal touches like hand-lettering, illustration or pattern to help your brand stand out and feel completely you.
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Nothing erodes customer trust like seeing clumsy and contradictory design elements everywhere. As a multidisciplinary design studio, we won’t let that happen to you.
Our Team
We are a hybrid team of wonderfully driven, passionate and talented people working globally from all over Australia.
Here at BobbyMac, we are all about empowering and collaborating with freelance professionals to form a remote workforce that supports and embodies work-life balance. We love collaborating with photographers, copywriters, and marketing gurus just to name a few. We want nothing more than to share the sense of self-sustaining accomplishment of running a successful business with others as we have done.
What's with the name BobbyMac?
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