Bobby Mac is a Melbourne creative studio led by Hayley McMurray, with over 13 years of experience building brands. We lead with insight and imagination to craft timeless, functional design for ambitious businesses ready to grow.

We believe great design does more than look good. It builds trust, earns attention and moves a business forward. That's why we exist: to build brands that matter, and to help more of them step into their potential and have a bigger impact in the world.

We're composed, and approachable. Our clients can turn to us for honest and strategic advice. They have confidence in our ability to deliver, and feel well looked after during the process.

We start with strategy. Before we open a design file, we take the time to understand your business, your audience and where you want to go. Every decision has a reason, and we'll always tell you what it is.

You'll work with Hayley from your first discovery call to your final file. When a project needs specialist skills, we bring in handpicked collaborators who meet our standard. Nothing gets lost in translation.

Because we offer brand strategy, identity, packaging, web and marketing design under one roof, your brand stays consistent and your brief stays clear. We'll guide you through the process, explain the thinking behind it, and never leave you wondering where your project is at.

We don't chase fads. We listen closely and design for where you're going, not just where you are. Our clients tend to stay with us for 3+ years, and the brands we've built have stood strong for 4+ years.

We work with ambitious businesses that see design as an investment, not an afterthought:

• Founders and business owners who are growing fast and need their brand to keep up.

• Marketing directors and managers who want a trusted creative partner, not another supplier to manage.

• Established businesses ready for a strategic rebrand, not just a surface refresh.

• Product-based brands who want packaging and identity that earns shelf space and online attention.

Our experience runs deep across product-based, retail and e-commerce brands, but we don't stick to one industry. What matters most is the fit: you care about your business, you want honest advice, and you'd like a creative partner who feels like part of your team.

We keep our client list small so every brand gets our full attention. If that sounds like you, we'd love to hear about it.