Bobby Mac is a full-service creative agency based in Melbourne.

We offer strategic and timeless design for ambitious brands ready to bloom.

Through imaginative and insightful design, we make it possible for brands like yours to pursue their purpose, step into their potential, and have a bigger impact in the world.

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Creative Director and Founder of Bobby Mac, Hayley, sitting on chair with laptop in design studio in Melbourne, Australia

With 12 years of experience under her belt, her mission hasn't changed — building brands with substance. They’re the kind of brands you fall in love with for their personality, soul and substance.

As a designer, I obsess over detail, but not until the big picture is clear. Building a memorable brand takes strategy, insight and intention. Pretty colours alone won't cut it.

In our creative studio, I stay connected to every client project. Honestly, I don't want to ever get off the tools (tried that—was miserable). So if you choose to work with Bobby Mac, I'll be your primary go-to for design chats and be on your case, asking alllll of the questions to dig just a little (or a lot) deeper into why you do what you do.

I can't wait to learn more about you and help your brand bloom.

Hayley McMurray, Creative Director, founded Bobby Mac in 2018.

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Our Clients

Adairs, Adairs Kids & Urban Home Republic
Alchemy Suite
Alkira Skincare
Amaze & Amaze Wholesale
Auburn Building
BabyLove
BabyU
Balfene
Boroondara Park Primary School
Ceremol
Comedy Gala
Chux
Design Haus Projects
Dirt (The Dirt Company)
Drool by Dr Chris Brown
Duofilm
E3Live Superfoods
E45
EcoNaps
Eurax
Farn The Label
Flores Photography
Flowers Across
Fresh Bub
Georgina Alexandra
GAIA Natural Baby
GAIA Natural Kids
GAIA Skin Naturals
Garden State Hotel
Glow Core
Good Talent Media
Heidi Everett Kinesiology
Hodge + Son
Infacol
Inner Bloom Kinesiology
Island Leaf and Lawn

Isocol
J'Adore Botanique
JB Hi-Fi. JB Business & JB Education
Kalinya Gardens
KM Tech Group
Lamisil
Lancôme Australia
Lou Bob Hair
Me Time Tea
Micro Wholefoods
Milton
Mirosuna
Motsi Living
Multi-Mam
Nourished Pilates
NP Brands
Peppermint Grove
Pure Wellness Studio
Salty Fox
Salt Pilates Studio
Sleepeezee
Stada
St. Skin
Steps Neurological Therapy
Sudocrem
Sukin
The Good Guys Commercial
The GiST
The Headache Studio
The Mess
The Peaceful Skin Co.
The Wellness Boutique
TOM Organic
Tooshies
Whitby
With Hart

Our Collaborations

Condensed Studio
Juko Creative
Icon Agency
Merchantwise

PicStudio
Raine & Makin
Romano Beck
TPF Think

Our Services

Industry sectors we have worked with but are not limited to: beauty, retail, fashion, health and wellness, food and beverage, not-for-profit, medical, education, service, technology, design & architecture, tourism, and business.

Behind the Scenes

  • Brand Strategy
    Brand Auditing

  • Art Direction
    Brand Identity
    Creative Direction
    Brand & Product Naming

In the Scene

  • Brand Identity
    Packaging Design
    Illustration
    Iconography
    Website Design
    Print & Publishing Design
    Spacial & Wayfinding
    Brand Guidelines

  • Animation
    Motion Graphics
    Photography
    Videography
    Illustration
    Music Production
    Sound Design
    Social Content

  • Signage & Wayfinding
    Environmental & Spacial Design
    Exhibition Design
    Product Launches
    Special Events
    Styling & Theming
    Brand Experiences & Activation

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Our Creative Process

Working with us is simple, enjoyable and rewarding. Every project is different, however, they all follow these 3 stages: Understanding, Ideation and Execution.

  • Every angle, image and colour has a purpose. The end result not only looks beautiful, but it’s made with the vision to add value to your business for years to come.

  • Your story is unique – your brand should be too. So we add personal touches like hand-lettering, illustration or pattern to help your brand stand out and feel completely you.

  • Nothing erodes customer trust like seeing clumsy and contradictory design elements everywhere. As a multidisciplinary design studio, we won’t let that happen to you.

What's with the name Bobby Mac?
Hover to reveal.

  • Collection of cleaning and hygiene products on a blue fish scale patterned surface, including a pump bottle of liquid soap, a tube of hand cream, a pouch of liquid detergent, a bowl of white powder with a scoop, and a white soap dish.

    "Hayley has a great eye for detail, a strong ability to grasp the brief and execute efficiently, and a positive and invested attitude toward getting great business results. I highly recommend her if you need some design support in your business."

    Frankie Layton – Founder of The Dirt Company

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  • A baby crawling on a beige surface, wearing a diaper with purple flowers and green leaves, with a light-colored blanket in the background.

    "It is a pleasure working with Hayley at Bobby Mac. So much so that we keep coming back to her time and time again. She has a unique design eye and beautiful ability to create a magic vision from a simple brief. The work is always beautiful and she is thorough, personable and professional to work with."

    Rebecca Matchado – Brand Manager for Tooshies

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  • A massage table with a black face cradle, covered with a white towel and a pink fluffy blanket, surrounded by green and yellow flowers.

    "Not enough can be said about Hayley’s talent. I engaged Bobby Mac for a new salon menu, website redesign and logo rebrand for my business. What they delivered went beyond expectations. The design is fresh and on-point with my brief. Hayley knows how to read her clients and how to let her creative energy come up, all while guiding you gently through the process at each stage of your design project. She is creative, imaginative, professional, timely, kind and personable. I couldn't recommend Hayley and the Bobby Mac Design Studio enough!”

    Lindy Bekerman, Owner of The Peaceful Skin Co.

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  • A palette of skincare products, including a gold-capped dropper bottle and a decorative box, is illuminated by a focused light, resting on magazines and papers on a wooden surface.

    “Hayley is one of the most amazing people I have worked with as a person and as a designer. She is extremely talented and has such a great attitude. Hayley and her team always goes above and beyond to produce work that is unique, thoughtful and considered. I have given Bobby Mac job after job, and they always deliver perfectly each time. I couldn't speak more highly of Hayley! Thanks for all your support and great work!”

    Sally Kellet, Founder of Mirosuna

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