Bobby Mac is a full-service creative agency based in Melbourne. We offer strategic and timeless design for ambitious brands ready to bloom.

Through imaginative and insightful design, we make it possible for brands like yours to pursue their purpose, step into their potential, and have a bigger impact in the world.

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A woman standing outdoors against a white wall divided by a corner with green vines growing up the side. She is smiling and wearing a white t-shirt, a black patterned skirt, and white sneakers.

With 12 years of experience under her belt, her mission hasn't changed — building brands with substance. They’re the kind of brands you fall in love with for their personality, soul and substance.

As a designer, I obsess over detail, but not until the big picture is clear. Building a memorable brand takes strategy, insight and intention. Pretty colours alone won't cut it.

In our creative studio, I stay connected to every client project. Honestly, I don't want to ever get off the tools (tried that—was miserable). So if you choose to work with Bobby Mac, I'll be your primary go-to for design chats and be on your case, asking alllll of the questions to dig just a little (or a lot) deeper into why you do what you do.

I can't wait to learn more about you and help your brand bloom.

Hayley McMurray, Creative Director, founded Bobby Mac in 2018.

Our Team

We are a hybrid team of wonderfully driven, passionate and talented people working globally from all over Australia.

Here at Bobby Mac, we empower and collaborate with freelance professionals to form a remote workforce that supports and embodies work-life balance. We love collaborating with photographers, copywriters, and marketing gurus to name a few. We want nothing more than to share the sense of autonomous accomplishment of running a successful business with others as we have done.

Eliza
Admin Guru + Studio Flow
Aimee
Accounts + Bookeeping
Darcie
Graphic Design + Illustrator + Animation

Claire
Graphic Design + Animation + Videography
Jordan
Photography + Videography

Our Clients

Our Services

Industry sectors we have worked with but are not limited to: beauty, retail, fashion, health and wellness, food and beverage, not-for-profit, medical, education, service, technology, design & architecture, tourism, and business.

Behind the Scenes

  • Brand Strategy
    Brand Auditing

  • Art Direction
    Brand Identity
    Creative Direction
    Brand & Product Naming

In the Scene

  • Brand Identity
    Packaging Design
    Illustration
    Iconography
    Website Design
    Print & Publishing Design
    Spacial & Wayfinding
    Brand Guidelines

  • Animation
    Motion Graphics
    Photography
    Videography
    Illustration
    Music Production
    Sound Design
    Social Content

  • Signage & Wayfinding
    Environmental & Spacial Design
    Exhibition Design
    Product Launches
    Special Events
    Styling & Theming
    Brand Experiences & Activation

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Our Creative Process

Working with us is simple, enjoyable and rewarding. Every project is different, however, they all follow these 3 stages no matter how big or small – Understanding, Ideation and Execution.

  • Every angle, image and colour has a purpose. The end result not only looks beautiful, but it’s made with the vision to add value to your business for years to come.

  • Your story is unique – your brand should be too. So we add personal touches like hand-lettering, illustration or pattern to help your brand stand out and feel completely you.

  • Nothing erodes customer trust like seeing clumsy and contradictory design elements everywhere. As a multidisciplinary design studio, we won’t let that happen to you.

What's with the name Bobby Mac?
Hover to reveal.

  • Collection of cleaning and hygiene products on a blue fish scale patterned surface, including a pump bottle of liquid soap, a tube of hand cream, a pouch of liquid detergent, a bowl of white powder with a scoop, and a white soap dish.

    "Hayley has a great eye for detail, a strong ability to grasp the brief and execute efficiently, and a positive and invested attitude toward getting great business results. I highly recommend her if you need some design support in your business."

    Frankie Layton – Founder of The Dirt Company

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  • A baby crawling on a beige surface, wearing a diaper with purple flowers and green leaves, with a light-colored blanket in the background.

    "It is a pleasure working with Hayley at Bobby Mac. So much so that we keep coming back to her time and time again. She has a unique design eye and beautiful ability to create a magic vision from a simple brief. The work is always beautiful and she is thorough, personable and professional to work with."

    Rebecca Matchado – Brand Manager for Tooshies

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  • A massage table with a black face cradle, covered with a white towel and a pink fluffy blanket, surrounded by green and yellow flowers.

    "Not enough can be said about Hayley’s talent. I engaged Bobby Mac for a new salon menu, website redesign and logo rebrand for my business. What they delivered went beyond expectations. The design is fresh and on-point with my brief. Hayley knows how to read her clients and how to let her creative energy come up, all while guiding you gently through the process at each stage of your design project. She is creative, imaginative, professional, timely, kind and personable. I couldn't recommend Hayley and the Bobby Mac Design Studio enough!”

    Lindy Bekerman, Owner of The Peaceful Skin Co.

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  • A palette of skincare products, including a gold-capped dropper bottle and a decorative box, is illuminated by a focused light, resting on magazines and papers on a wooden surface.

    “Hayley is one of the most amazing people I have worked with as a person and as a designer. She is extremely talented and has such a great attitude. Hayley and her team always goes above and beyond to produce work that is unique, thoughtful and considered. I have given Bobby Mac job after job, and they always deliver perfectly each time. I couldn't speak more highly of Hayley! Thanks for all your support and great work!”

    Sally Kellet, Founder of Mirosuna

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