Nature’s best
for little humans.
GAIA Natural Kids is made for little adventurers, with gentle, naturally derived formulas for busy days and growing skin. From after-play clean-ups to everyday freshen-ups, it helps keep their skin comfy and cared for. It’s all while staying true to GAIA’s natural, Australian made values.
Brand StoryScope of workBrand Strategy
Brand Identity
Website Design
Packaging Design
Copywriting / Tagline Creation
Social Media Design
Print & Digital Collateral
IndustryFMCG/Consumer Goods
LocationMelbourne, VIC, Australia
GAIA Natural Kids is a fun, natural, and colourful range designed for 2-8-year-olds, proudly made in Australia. Rooted in GAIA’s signature warmth and care, this extension balances playfulness with the brand’s trusted simplicity.
To stand out while staying true to GAIA, we embrace The Caregiver, but also The Innocent archetypes—creating a visual identity that feels warm, approachable, and timeless. A thoughtfully curated colour palette, modern yet minimal typography, and charming illustrative elements ensure adaptability beyond fleeting trends.
This refined aesthetic reflects the ease and effortlessness GAIA brings to families, fostering trust while sparking joy. As you explore this presentation, see how every element works together to shape the future of GAIA Natural Kids.
Our Approach“Hayley has been an absolute pleasure to work with across our brand portfolio. Communication is always easy and open, and trust her skills with creativity with concepts while staying perfectly aligned with our brand guidelines. She’s also adaptable and quick to jump in with last-minute tasks and she will often suggest brand opportunities to re develop and extend on.”
– Catherine P. / Brand manager at NP Brands