We do product packaging, brand strategy, logo design and so much more.

Bobby Mac is a Melbourne-based creative studio with a knack for delivering beautiful and strategic brand strategy, brand identity, product packaging, print and digital design. We love nothing more than helping brands fulfil their potential and bloom.

View our work

How We Work

Four ways to partner with us.

You don't need to hire a full-time designer or creative director to get one. Bobby Mac slots in exactly where you need us. For an hour, a day, a week, or a full brand transformation, every option comes with the same thing: senior strategic thinking, personally delivered, with your business's growth as the actual goal.

  • On-demand strategic support for the evolving brand

    Best for: Flexibility and small scale execution

  • A high-impact, 1:1 day of brand evolution

    Best for: Rapid momentum and total focus

  • Your virtual creative department

    Best for: Ongoing partnership and guaranteed availability

  • Comprehensive transformations for lasting impact

    Best for: Intensive Projects with longterm ROI

What We Make

From the first strategic decision to the moment people meet your brand in real life.

You get one point of view across everything your customers see, hear and experience with your brand, strategy, identity, packaging and web as the foundation, plus the content and real-world brand experience work that brings it all to life. All led personally by Creative Director Hayley, never handed off to a stranger.

Most businesses end up with a logo from one person, a website from another, and packaging from a third, and it shows. We keep it under one roof and one point of view, so everything your customers see, hear and experience says the same true thing about your brand.

    • Brand Strategy

    • Verbal Identity

    • Marketing Strategy

    • Brand Naming

    • Brand Identity

    • Packaging Design

    • Creative Consulting

    • Website Design

    • Website Development

    • Organic & Paid Ads

    • Social Media

    • Photography

    • Videography

    • Copywriting

    • Motion Graphics & Animation

    • Social Content

    • Sound Design

    • Music Production

    • Signage & Wayfinding

    • Environmental & Spacial Design

    • Exhibition Design

    • Product Launches

    • Special Events

    • Styling & Theming

    • Brand Experiences & Activation

★★★★★

“Hayley has been an absolute pleasure to work with across our brand portfolio. Communication is always easy and open, and trust her skills with creativity and concepts while staying perfectly aligned with our brand guidelines. She’s also adaptable and quick to jump in with last-minute tasks, and she will often suggest brand opportunities to redevelop and extend.“

Catherine P.
Brand Manager at NP Brands (GAIA Natural Kids)