TOM Organic

#1 Organic Period Care Brand in Australia and New Zealand.

Small Choice. Big Impact.

Scope

• Brand Strategy
• Brand Identity
• Website Design & Development
• Packaging Design
• Campaign Design
• Point of Sale & Visual Merchandising
• Creative & Art Direction
• Copywriting
• Social Media Design
• Brand & Marketing Collateral
• Wayfinding & Signage

Industry

Consumer Goods

Location

Melbourne, VIC, Australia

Brand Story

TOM Organic set out to prove that period care could be gentler on the planet without giving up on performance, and it's a mission we've helped shape and grow since partnering with the brand in 2019 as part of The TOM Co. From an initial brand refresh through to ongoing packaging, campaigns and digital design, we've evolved TOM Organic’s identity to keep pace with an personal care category it continues to lead, all while holding onto the warmth and honesty that makes those who bleed, trust it with their most personal moments.

Campaigns

★★★★★

The Bobby Mac team are an incredibly talented team who we’ve had the privilege of working with for many years! They take all of our briefs and turn them into something even better than what we could have imagined. What we value the most is how much they push us creatively - they challenge us when things aren’t quite working and always reimagine how we’re approaching design to ensure we stand out and remain at the forefront of what we do. They love a challenge and no challenge is too big for them. They’re an extension of our team and we couldn’t do what we do without them! Thanks, Hayley for continuing to elevate our brand and for helping bring our vision to life.”

Siu-Mei H..
Former Brand Manager at TOM Organic
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