Tooshies
Planet-friendly baby products that work.
Scope• Brand Strategy
• Brand Identity (Brand Refresh, Brand Guidelines)
• Website Design (Shopify)
• Packaging Design
• Campaigns & Ads
• Creative & Art Direction
• Photography Styling
• Copywriting
• Social Media Design
• Print & Digital Marketing Collateral
• Spatial Design
• Wayfinding & Signage
IndustryConsumer Goods (FMCG)
LocationAustralia
We've been collaboratoring since2019 – Present
Tooshies set out to prove that nappy changing could be gentler on the planet without giving up on performance, and it's a mission we've helped shape and grow since partnering with the brand in 2019 as part of The TOM Co. From an initial brand refresh through to ongoing packaging, campaigns and digital design, we've evolved Tooshies' identity to keep pace with an eco-baby category it continues to lead, all while holding onto the warmth and honesty that makes parents trust it with their family's most personal moments.
Brand Story★★★★★
“It is a pleasure working with Hayley at BobbyMac. So much so that we keep coming back to her time and time again; she has a unique design eye and a beautiful ability to create a magical vision from a simple brief. The work is always beautiful, and she is thorough, personable and professional to work with.”
Rebecca M.
Brand Manager for Tooshies