Salt Pilates Studio in Balaclava:
Brand Identity and Website Design
Scope of workWebsite Design & Development – built on Squarespace, mobile-first, performance optimised
Packaging Design
Copywriting
Social Media Design
Print & Digital Collateral
Spacial Design
Wayfinding & Signage — fabricated and installed by Bala Graphics
IndustryHealth & Wellbeing
LocationBalaclava, Melbourne, VIC, Australia
CollaboratorsBala Graphics – Installation of Wayfinding & Signage
We led the full brand refresh for Salt Pilates Studio, a boutique Pilates studio in Balaclava, Melbourne. The project spanned brand strategy, visual identity, Squarespace/custom website design and development, spatial design, and wayfinding, a complete end-to-end rebrand built to attract a broader community while honouring the studio's existing loyal base.
Our Approach
★★★★★
“We worked with Hayley at Bobby Mac over the past 8 months for a rebrand and website redo, and couldn't recommend her services more highly! Her creative skillset, professionalism and deliverables were outstanding - she is so incredibly talented. She is efficient, reliable, communicative and has been such a pleasure to work with. Highly recommend her services. “
– Alicia V. / Owner