Fresh Bub

Real food made simple from our kitchen to bub’s bowl.

Brand Story

Fresh Bub was created to help parents nourish their babies with real, balanced food made with care, not compromise. Born from science and driven by heart, Fresh Bub bridges the gap between convenience and quality, giving parents peace of mind and little ones the best start in life.

Mission

To make fresh, nutritionist-developed baby meals accessible, trustworthy, and easy for busy parents. Helping every bub build healthy eating habits from their very first bites.

Scope of work

Brand Strategy
Brand Identity
Packaging Design
Copywriting
Social Media Design
Print & Digital Collateral

Industry

Consumer Goods

Location

Melbourne, VIC, Australia

Our Approach

A warm, modern, and trustworthy brand identity that captures Fresh Bubʼs science-led foundation while feeling relatable for todayʼs parents. To bring clarity, cohesion, and heart to every touchpoint – from packaging and photography to social media for a brand that feels as thoughtful and nourishing as the meals themselves.

The Fresh Bub brand balances science with soul. It’s calm, confident, and nurturing. It brings real food and real families to the centre – grounded in nutrition science and elevated with warmth and simplicity. We created our very own clean, modern, hand-drawn logotype and icon, which are honest, approachable, and a little joyful. It builds trust at first glance. Its modern, earthy colour palette, paired with whole-food illustrations and textural food and family photography, reinforces the brand’s commitment to honest ingredients and home-cooked nourishment.