We do product packaging, brand strategy, logo design and so much more.
BobbyMac is a Melbourne based graphic design studio with a knack for delivering beautiful and strategic brand strategy, brand identity, product packaging, print and digital design. We love nothing more than helping brands fulfill their potential and bloom.
Brand Identity
The beautiful things you see.
Your brand identity brings your story to life through visuals. Our thorough brand development process will leave no questions unanswered and reveal solutions that are unique, memorable, and made just for you. A strategic brand will help you show up in the world with confidence.
– Logo suite development
– Font and typography system
– Colour psychology and application
– Editable templates
– Brand guidelines
Brand Strategy
The smarts behind great design.
A brilliant brand begins with a plan. We blend customer insights, market research, and competitor analysis to find your unique edge. We also ask you a lot of questions. This information empowers us to craft an original plan to help your brand have a lasting impact.
– Consumer research
– Market analysis
– Messaging development
– Vision, mission, and values
– Implementation guide
Packaging Design
A trusty sidekick for best-selling products.
We've got a soft spot for good packaging design. When done well, packaging has the power to get your products off the shelf and into carts—and hearts. Our packaging design powers have helped products fly off the shelves of Australia's major supermarkets and look equally Instagrammable when unboxed at home.
– Deep dive into brand goals
– Consumer behaviour research
– Creative development
– Recommendations on sustainable materials
Web Design & Dev
The window to your world.
Driven by strategy, we design user-friendly and high-converting websites on various platforms, including Shopify, WordPress, and Squarespace. Our custom designs boast style and functionality to help you shine, even while you sleep. You work hard already; let's help you offload some of it to your website.
– Creative direction, strategy, and planning
– Custom HTML and CSS to make it uniquely yours
– Website design (or template customisation)
– Website development (Shopify, WordPress, Squarespace)
– User testing, SEO setup, and hosting support
– Training and support
Marketing Collateral
A collection of converting media.
A successful brand thinks of all consumer touchpoints. Strategic brand and marketing collateral will help you show up in the world with confidence. Let us help you to amplify your brand message, create brand awareness and convert the window shoppers into paying clients or customers.
– Internal presentations and documents
– Consumer-facing presentations and documents
– Guides and eBooks
– Email signatures, blogs and social media
– Email marketing and newsletters
Spatial Design
The physical space to engage with.
We have a soft spot for beautiful spaces. Both interior and exterior. Allow us to amplify your physical space by creating a physical extension of your brand to give you a unique edge.
– Wayfinding and signage
– Events, trade shows, and pop-up events
– Floor plans and mockups
– Props and visual merchandising
– Uniforms and merchandise
Photography
Capture the essence of your brand.
Photography plays a crucial role in delivering the personality of your brand. It also enhances your positioning as an expert and this in turn gives you the competitive edge with the purpose of increasing your sales.
– Brand shoots and headshots
– Lifestyle photography
– Architectural/Space Photography
– Product photography
– Event photography
Copywriting
Captivating copy to influence decisions.
Good copywriting has the power to influence customer decisions. We appeal to the emotions as well as the needs of the customer. Creating a desire for a brand, product or service is key.
– Brand story
– Brand essence, taglines or names
– Website and SEO
– Content marketing
– Advertising copywriting
HIGH-IMPACT RAPID CREATION DAY
A DAY WITH HAYLEY
You’ll have access to Hayley, her strategically creative brain and 11 years of experience all to yourself. This high-impact, rapid-creation day (the fast-food of design delivery) may be perfect for you.
With 100% devoted attention to work on as many things as we can in a day. Up to 9 dedicated hours to your to-do list.
We can get A LOT done in a day.
LOOKING FOR SOMETHING ELSE
We’re a multi-talented design studio with capabilities and experience across many disciplines, including illustration, marketing material, spatial design, social media graphics, signage, and even animation. So get in touch if you have something else you’d love to create.
Don’t know what to choose?
Get in touch to book a complimentary discovery call.
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