HAND & DIGITAL ILLUSTRATION

GARDEN STATE HOTEL

A collaboration with Condensed Studio to design and create a repeat tropical pattern that will sit cohesively with Garden State Hotel branding.

I designed a repeat pattern that could work across all of their print and digital collatoral. The hand illustration was drawn with coloured pencil over about 40hours. The digital vector illustration was created by replicating the hand illustration and drawn in Adobe Illustrator.

The design features on staff aprons, menus, website, social media posts, coasters, posters and other branding.

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