BobbyMac is a Melbourne based design studio– for the passionate people, the enthusiastic entrepeners, the heart driven brands or brands to be and the people with a purpose.
The name BobbyMac is dedicated to Hayley’s grandparents, who were a massive part of her creative development and her inherited creative skills! With over 6 years of industry experience – Hayley has gained a wold of knowledge working for brands like Sukin, Adairs, Belkin and Garden State Hotel. With this comes a versatile folio and array of available services from highly creative and technical design to unique art pieces for the home.
Owner + Creative Director
As the face behind the name, you could say that there’s a sprinkle of Hayley in just about everything we do at BobbyMac.
Born of a dedication to her grandparents who played as big inspirational figures through her creative development (Hayley’s grandfather, Bobby was himself a designer who designed the original Smith’s packet!), it’s no lie that design has always been in her blood.
But it’s not just the design work that inspired Hayley to go out and create ‘the studio that cares’.
For Hayley, it’s all about the people. Their stories. Their ambition. And their will to make the world a better place. Because we take our role and the honour to be part of our client’s journey to be something special and personal. From her client interactions (read: a chat with a great friends or a partner-in-crime), to the way she always digs just a little bit (a lot) deeper to get to the core of how through great design, BobbyMac can help a brand to change the world - every touch point is carefully considered and no detail is too small.
With over 8 years of experience, a Diploma in Graphic Design and Communication, and a wealth of experience working with brands like Sukin, Belkin and Adairs under her belt - Hayley’s heart is geared to making a difference when it comes to helping brands achieve their higher purpose.
That’s what it’s all about for Hayley - good design, good people, and doing good while we’re all at it.